Elmaq — Elevate to Excel

Strategic marketing excellence

Elmaq — Elevate to Excel

Case Studies

Proof of strategic depth 

Every engagement is measured against revenue impact, market position, and long-term brand equity.

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Financial Services·2025

Corporate repositioning for a regional financial services group

Harwick Group

A board-aligned brand and demand strategy that unified multiple business lines under one credible corporate narrative — built for committee buyers and regulated markets.

Challenge

Decentralised marketing across divisions created inconsistent messaging. Leadership needed a corporate story that worked for institutional clients and internal stakeholders.

Approach

Executive positioning workshops, corporate messaging architecture, ABM framework for key accounts, and governance for how regions adopt the master brand.

Inbound RFP invitations

4/qtr→14/qtr

Brand trust (tracked study)

41%→58%

Marketing-sourced pipeline

$2.1M→$5.8M

+176% marketing-sourced pipeline

Enterprise Technology·2024

Enterprise GTM strategy for a B2B software division

Meridian Systems

Corporate-grade go-to-market planning for a technology division selling into procurement-led enterprises — aligning product, sales, and marketing under one growth model.

Challenge

Strong product roadmap but weak category story. Enterprise deals stalled at economic buyer level with no consistent proof or executive narrative.

Approach

Category and ICP definition, value narrative for CIO/CFO audiences, account-based program design, and quarterly planning cadence with marketing and sales leadership.

Enterprise opportunities

6/qtr→22/qtr

Win rate (>$100K)

14%→29%

Sales cycle length

11 mo→8 mo

3.7× enterprise opportunities

Consumer & Retail·2024

Brand architecture refresh for a multi-brand consumer portfolio

Vale Consumer

Clarified parent-brand and sub-brand roles across retail and e-commerce — improving efficiency without diluting premium perception in corporate reporting lines.

Challenge

Acquisition-led growth left overlapping brand roles and fragmented campaigns. Corporate marketing needed one system the board could understand and fund.

Approach

Portfolio brand architecture, campaign governance, unified measurement framework, and performance marketing reset across two priority sub-brands.

Blended ROAS

1.8x→3.1x

Brand clarity (internal index)

52→78

Media waste reduction

—→−24%

3.1× blended ROAS

Healthcare·2025

Compliant corporate demand strategy for a health technology provider

Northgate Health

A regulated-market growth plan for a healthcare technology provider selling into hospital systems — balancing compliance, credibility, and commercial targets.

Challenge

Corporate marketing struggled to scale beyond founder-led sales. Messaging varied by region and failed legal/compliance review on first submission.

Approach

Stakeholder-specific narrative system, compliant content playbook, executive roundtable program, and ABM targeting health system economic buyers.

Qualified executive meetings

7/mo→24/mo

Approved campaign assets

62%→94%

Pipeline from marketing

21%→47%

+243% executive meetings

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